design for the changing nature of work     for workplace furniture manufacturers, cia leads the design and development of new product ideas focusing on user behavior and socio-cultural trends.

design for the changing nature of work  

for workplace furniture manufacturers, cia leads the design and development of new product ideas focusing on user behavior and socio-cultural trends.

  free to roam   we are digitally connected in ways that have profoundly changed the way we work freeing us to choose when, where and how we work. the new workplace is more open, casual and designed for a diversity of activities.    

free to roam  we are digitally connected in ways that have profoundly changed the way we work freeing us to choose when, where and how we work. the new workplace is more open, casual and designed for a diversity of activities.

 

     developing new product ideas   for watson, a pacific northwest manufacturer of desks and storage for the modern workplace, cia led new product design and development. to start this project, a concise concept brief focused our team's efforts.    

 

developing new product ideas  for watson, a pacific northwest manufacturer of desks and storage for the modern workplace, cia led new product design and development. to start this project, a concise concept brief focused our team's efforts. 

 

  the project's target user   the highly mobile  millenials  are the emergent generation at work. research into behavior, workstyle and lifestyle informed the design work, like the use of headphones to focus and concentrate in the open plan office.   the project direction    benching  is a european-inspired way of working. like a big farm table, benching brings teams together, but it's a table designed for work with storage, power, and technology enough to support up to 10 individuals. 

the project's target user  the highly mobile millenials are the emergent generation at work. research into behavior, workstyle and lifestyle informed the design work, like the use of headphones to focus and concentrate in the open plan office.

the project direction  benching is a european-inspired way of working. like a big farm table, benching brings teams together, but it's a table designed for work with storage, power, and technology enough to support up to 10 individuals. 

  tonic benching  designed by  mike&maaike  for watson  cia asked design consultants, mike&maaike, to help the company innovate. with their critical input, we began the project.   watson product development team   dan novak, randy mercado, mack reinstra. recognition:  interiors & sources readers choice award, suncon gold award

tonic benching designed by mike&maaike for watson

cia asked design consultants, mike&maaike, to help the company innovate. with their critical input, we began the project.

watson product development team  dan novak, randy mercado, mack reinstra. recognition: interiors & sources readers choice award, suncon gold award

  modular by nature   tonic changes to fit the needs of contemporary work allowing users to choose and arrange lighting, storage, privacy screens, and power.    

modular by nature  tonic changes to fit the needs of contemporary work allowing users to choose and arrange lighting, storage, privacy screens, and power. 

 

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  divided tasks   tonic's work surface can be divided to bring video meetings to the bench, useful for project teams working long distance. power and data are easy to reach inside the table.

divided tasks  tonic's work surface can be divided to bring video meetings to the bench, useful for project teams working long distance. power and data are easy to reach inside the table.

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  neighborhood light   to make the designer's lighting idea as simple and green as possible, we chose an LED path. we eliminated all plastic parts and developed a spun aluminum reflector. the lamp assembly was then a simple kit of aluminum powder-coated parts.   

neighborhood light  to make the designer's lighting idea as simple and green as possible, we chose an LED path. we eliminated all plastic parts and developed a spun aluminum reflector. the lamp assembly was then a simple kit of aluminum powder-coated parts.

 

  teachable moments   placing the media module next to a manager's workspace is useful for project reviews and teachable moments with teammates.

teachable moments  placing the media module next to a manager's workspace is useful for project reviews and teachable moments with teammates.

  line logic   to minimize complexity, the furniture line was structured to provide clients with the right kit of parts to furnish an entire workspace. 

line logic  to minimize complexity, the furniture line was structured to provide clients with the right kit of parts to furnish an entire workspace.