design for the changing nature of work
for workplace furniture manufacturers, cia leads the design and development of new product ideas focusing on user behavior and socio-cultural trends.
free to roam we are digitally connected in ways that have profoundly changed the way we work freeing us to choose when, where and how we work. the new workplace is more open, casual and designed for a diversity of activities.
developing new product ideas for watson, a pacific northwest manufacturer of desks and storage for the modern workplace, cia led new product design and development. to start this project, a concise concept brief focused our team's efforts.
the project's target user the highly mobile millenials are the emergent generation at work. research into behavior, workstyle and lifestyle informed the design work, like the use of headphones to focus and concentrate in the open plan office.
the project direction benching is a european-inspired way of working. like a big farm table, benching brings teams together, but it's a table designed for work with storage, power, and technology enough to support up to 10 individuals.
tonic benching designed by mike&maaike for watson
cia asked design consultants, mike&maaike, to help the company innovate. with their critical input, we began the project.
watson product development team dan novak, randy mercado, mack reinstra. recognition: interiors & sources readers choice award, suncon gold award
modular by nature tonic changes to fit the needs of contemporary work allowing users to choose and arrange lighting, storage, privacy screens, and power.
divided tasks tonic's work surface can be divided to bring video meetings to the bench, useful for project teams working long distance. power and data are easy to reach inside the table.
neighborhood light to make the designer's lighting idea as simple and green as possible, we chose an LED path. we eliminated all plastic parts and developed a spun aluminum reflector. the lamp assembly was then a simple kit of aluminum powder-coated parts.
teachable moments placing the media module next to a manager's workspace is useful for project reviews and teachable moments with teammates.
line logic to minimize complexity, the furniture line was structured to provide clients with the right kit of parts to furnish an entire workspace.