a curious mind

Great Copy

The ad campaigns orchestrated by Archie Gottesman (she's the chief branding officer for Edison Properties, the parent company of Manhattan Mini Storage) are legendary for their humor and socio-political jabs. This gutsy copywriting turns an otherwise lackluster subject matter into powerful messaging. Like Oliverio Toscani's provocative ads for Benetton, Gottesman has proven that bold thinking raises brand awareness. 

 

Billboard in Chelsea, New York City  Photo: Cia Mooney

Billboard in Chelsea, New York City  Photo: Cia Mooney