product strategy: craft for life at work
as head of new product development for a steelcase furniture company, i invited a group of designers to bring craft to life at work. the intent was to express a necessary humanity in the design of contemporary furniture for the workplace applying insights, materials and craft.
pool collaborative seating designed by bius for brayton-steelcase. seating and tables for collaborative places and casual encounters.
Interior Design Magazine Best of Year Merit Award, Platinum Adex Award, Editor's Pick I.D. Magazine, Chicago Athenaeum Good Design Award
we observed that human behavior and friendly conversations in public spaces could influence the way we design furniture.
pool is designed for casual encounters at work. approachable from all sides, the soft benches with a shared table create a welcoming place for conversation and collaboration.
pool's friendly zoomorphic forms include benches that gang together with maple tables and a pull-up stool.
extensive pattern-making and stitching trials led to the impeccable draping of the textile over the stool's complex shape. the maple grab handle secures the danish boucle´ textile to the neck with a metal tensioning ring.
space making screens a birch plywood subframe was developed to hold the shape and structure of each pool screen panel. carefully tailored patterns zip over the frame and three panels mount to a single maple base.
the pool screens are quiet sentinels in the office providing soft space division in the open plan.
scaffold designed by joy chan for brayton-steelcase. maple shelving system, stained matte black, functional as both storage and space dividing structure in the open plan.
image courtesy of johnson-fain architects.
scaffold studies early mock-up's to evaluate the freestyle assembly of the 3 wooden parts -- sticks, shelves and connector dowels.
trees designed by norman diekman for brayton-steelcase. the table volumes nest together and surfaces are embossed wood or hand-rubbed metal finishes.materials research by robert leonetti.
adex gold award
softleaf designed by norman diekman for brayton-steelcase. upholstered table series in leather with double-needle stitching and optional glass surfaces.