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  brayton showroom/year 3/chicago merchandise mart    over the course of 3 years, cia directed the product design and development team at brayton to design, build and install the company's annual showroom displays with limited budget. designed with  robert leonetti.  

brayton showroom/year 3/chicago merchandise mart 

over the course of 3 years, cia directed the product design and development team at brayton to design, build and install the company's annual showroom displays with limited budget. designed with robert leonetti. 

  runway platform   to direct traffic flow towards the main entry, a platform was constructed as runway for furniture designs. surfaces were covered in cork paper to add texture and warmth.       

runway platform  to direct traffic flow towards the main entry, a platform was constructed as runway for furniture designs. surfaces were covered in cork paper to add texture and warmth.

 

 

mylar cubes  thin wood framing holds the curved shape of mylar sheets to create enclosed spaces for product vignettes. lit from above, the shapes glowed softly.

  portraits   large black and white photographs of our design collaborators were backdrops to the collections.        

portraits  large black and white photographs of our design collaborators were backdrops to the collections.  

 

 

  brayton showroom/year 2/chicago merchandise mart     in our second year, glass walls were installed to hide a storage space from view. lit from behind, imagery and effects were added to support the narrative of our annual product launches. designed with  robert leonetti.

brayton showroom/year 2/chicago merchandise mart  

in our second year, glass walls were installed to hide a storage space from view. lit from behind, imagery and effects were added to support the narrative of our annual product launches. designed with robert leonetti.

  in the forest   the backlit glass "forest" was the stage for the introduction of these high craft stools.

in the forest  the backlit glass "forest" was the stage for the introduction of these high craft stools.

  slope   a large sloping wall was built with nooks to give the introduction of small tables a greater presence in the space.      

slope  a large sloping wall was built with nooks to give the introduction of small tables a greater presence in the space.

 

 

  brayton showroom/year 1/chicago merchandise mart   in a year of smaller launches, a simple re-paint in a light palette was augmented by large display platforms. these displays provided a sense of scale for small tables and chairs. designed with  robert leonetti .

brayton showroom/year 1/chicago merchandise mart

in a year of smaller launches, a simple re-paint in a light palette was augmented by large display platforms. these displays provided a sense of scale for small tables and chairs. designed with robert leonetti.

  slabs   on the floor or tilted, the angular platforms were sharp contrasts to the products' rounder forms.  sheer scrims provided space separation and graphics.

slabs  on the floor or tilted, the angular platforms were sharp contrasts to the products' rounder forms.  sheer scrims provided space separation and graphics.

  tilted planes   an angular slab tilts to show off the graphic quality and soft forms of our new collection of upholstered side tables.  

tilted planes  an angular slab tilts to show off the graphic quality and soft forms of our new collection of upholstered side tables.  

  entry   above the reception area, a new ceiling plane carries lighting and creates a defined place.  the reception desk in a dark walnut veneer divides the showroom into two wings allowing for separate product stories.

entry  above the reception area, a new ceiling plane carries lighting and creates a defined place.  the reception desk in a dark walnut veneer divides the showroom into two wings allowing for separate product stories.

  canyons   angled platforms provide an elevated perch for the company's museum quality, hand-crafted collection of  hans wegner  chairs from Danish partner company,  pp mobler.       

canyons  angled platforms provide an elevated perch for the company's museum quality, hand-crafted collection of hans wegner chairs from Danish partner company, pp mobler.

 

 

  watson showroom /chicago merchandise mart   for workplace furniture manufacturer, watson, cia provided the creative direction for product launches. the showroom facade was altered to allow visibility into the space. color was used to accentuate the brand's entry. 

watson showroom /chicago merchandise mart

for workplace furniture manufacturer, watson, cia provided the creative direction for product launches. the showroom facade was altered to allow visibility into the space. color was used to accentuate the brand's entry. 

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