brayton showroom/year 3/chicago merchandise mart
i directed the product design + development team at steelcase's subsidiary, brayton, to create and build the company's annual Neocon showroom displays. designed with robert leonetti.
runway platform to direct traffic flow towards the main entry, a platform was constructed as runway for furniture designs. surfaces were covered in cork paper to add texture and warmth.
mylar cubes thin wood framing holds the curved shape of mylar sheets to create enclosed spaces for product vignettes. lit from above, the shapes glowed softly.
portraits large black and white photographs of our design collaborators were backdrops to the collections.
brayton showroom/year 2/chicago merchandise mart
in our second year, glass walls were installed to hide a storage space from view. lit from behind, imagery and effects were added to support the narrative of our annual product launches. designed with robert leonetti.
in the forest the backlit glass "forest" was the stage for the introduction of these high craft stools.
slope a large sloping wall was built with nooks to give the introduction of small tables a greater presence in the space.
brayton showroom/year 1/chicago merchandise mart
in a year of smaller launches, a simple re-paint in a light palette was augmented by large display platforms. these displays provided a sense of scale for small tables and chairs. designed with robert leonetti.
slabs on the floor or tilted, the angular platforms were sharp contrasts to the products' rounder forms. sheer scrims provided space separation and graphics.
tilted planes an angular slab tilts to show off the graphic quality and soft forms of our new collection of upholstered side tables.
entry above the reception area, a new ceiling plane carries lighting and creates a defined place. the reception desk in a dark walnut veneer divides the showroom into two wings allowing for separate product stories.
canyons angled platforms provide an elevated perch for the company's museum quality, hand-crafted collection of hans wegner chairs from Danish partner company, pp mobler.
watson showroom /chicago merchandise mart
for workplace furniture manufacturer, watson, i provided the creative direction for product launches. the showroom facade was altered to improve visibility into the space and color was used to accentuate the entry.