product + market strategy: tailor-made   in my first year leading the product direction and development for a steelcase furniture manufacturer and targeting the creative power of women, i invited 3 notable female architects to help us innovate. the products continue to be steelcase best-sellers.

product + market strategy: tailor-made

in my first year leading the product direction and development for a steelcase furniture manufacturer and targeting the creative power of women, i invited 3 notable female architects to help us innovate. the products continue to be steelcase best-sellers.

  ignite the market by design   noted architects and sisters, alison spear and laurinda spear, joined hok's pamela light to design the  3 women  collection. the product launch event at chicago's annual neocon fair received widespread acclaim in design journals elevating the company and immediately growing market share.   

ignite the market by design

noted architects and sisters, alison spear and laurinda spear, joined hok's pamela light to design the 3 women collection. the product launch event at chicago's annual neocon fair received widespread acclaim in design journals elevating the company and immediately growing market share.

 

  application landscape   to focus the product design path, the project targeted waiting and gathering spaces in office, higher education or healthcare markets -- all primary opportunities for steelcase.

application landscape  to focus the product design path, the project targeted waiting and gathering spaces in office, higher education or healthcare markets -- all primary opportunities for steelcase.

  ripple bench   designed by laurinda spear   a distinctly difficult form to manufacture, the development team focused on construction, comfort, fit and pattern-making. double-needle stitching and impeccable tailoring make the difference.  recognition:  adex platinum award, chicago athenaeum good design   award

ripple bench  designed by laurinda spear 

a distinctly difficult form to manufacture, the development team focused on construction, comfort, fit and pattern-making. double-needle stitching and impeccable tailoring make the difference.

recognition: adex platinum award, chicago athenaeum good design award

  playful and bold   liberated from legs, the ripple bench rests on 4 stainless steel disks and reflects the bold geometry characteristic of the architect's miami firm,  arquitectonica.    

playful and bold

liberated from legs, the ripple bench rests on 4 stainless steel disks and reflects the bold geometry characteristic of the architect's miami firm, arquitectonica.

 

  circa lounge   designed by alison spear  a modular lounge collection of curvilinear seating and tables for casual collaboration in the workplace.    recognition:  architectural record featured product,   design journal nominee

circa lounge  designed by alison spear

a modular lounge collection of curvilinear seating and tables for casual collaboration in the workplace.  

recognition: architectural record featured product, design journal nominee

  design intent + product development    to bring design into the reality of manufacturing, i guide the development process using drawings and mock-up's for reviews.

design intent + product development

to bring design into the reality of manufacturing, i guide the development process using drawings and mock-up's for reviews.

  space maker   circa wraps architectural spaces to create waiting areas that invite community without isolation. frequently used in office, hospitality and healthcare environments, circa is a best-seller across steelcase's major markets.   image courtesy of coalesse

space maker

circa wraps architectural spaces to create waiting areas that invite community without isolation. frequently used in office, hospitality and healthcare environments, circa is a best-seller across steelcase's major markets.

image courtesy of coalesse

  calm tables   designed by pamela light  a table series precisely manufactured in steel tubing laced with stainless steel cables.   recognition:  best of neocon gold award, adex platinum award,   chicago athenaeum   good design award          

calm tables  designed by pamela light

a table series precisely manufactured in steel tubing laced with stainless steel cables. 

recognition: best of neocon gold award, adex platinum award, chicago athenaeum good design award

 

 

 

  masterfully crafted   to guide the cables between the legs, steel sleeves were carefully brazed onto each leg for this best-selling  steelcase  table line.

masterfully crafted

to guide the cables between the legs, steel sleeves were carefully brazed onto each leg for this best-selling steelcase table line.

  quiet design    c ommercial interiors and their waiting areas are tailored to the demands of the business. by their quiet presence, these tables are discreet objects in public spaces.    see craft

quiet design

commercial interiors and their waiting areas are tailored to the demands of the business. by their quiet presence, these tables are discreet objects in public spaces.

see craft