product + market strategy: tailor-made
leading the product direction + product development for this steelcase-owned furniture manufacturer, i focused on celebrating the core tailoring strengths of the company. in my first year and to ignite the market, we launched a collection designed by 3 notable women. the products continue today as steelcase best-sellers.
ignite the market by design
three women were invited to help reclaim and grow the company's core market in highly tailored lounge furniture. noted architects, alison spear and laurinda spear, joined hok's pamela light to design the 3 women collection.
application landscape to focus the product design path, the project targeted waiting and gathering spaces in office, higher education or healthcare markets -- all primary opportunities for steelcase.
ripple bench designed by laurinda spear
recognition: adex platinum award, chicago athenaeum good design award
playful and bold
liberated from legs, the ripple bench rests on 4 stainless steel disks and reflects the bold geometry characteristic of the architect's miami firm, arquitectonica.
circa lounge designed by alison spear
a modular lounge collection of curvilinear seating and tables for casual collaboration in the workplace.
recognition: architectural record featured product, design journal nominee
design intent + product development
to bring design into the reality of manufacturing, i guide the development process using drawings and mock-up's for reviews.
circa wraps architectural spaces to create waiting areas that invite community without isolation. frequently used in office, hospitality and healthcare environments, circa is a best-seller across steelcase's major markets.
image courtesy of coalesse
a favored solution
interior design magazine featured circa in the lobby of the new coca-cola headquarters in canada.
calm tables designed by pamela light
a table series precisely manufactured in steel tubing laced with stainless steel cables.
recognition: best of neocon gold award, adex platinum award, chicago athenaeum good design award
to guide the cables between the legs, steel sleeves were carefully brazed onto the legs. a hidden tensioning spring in each leg kept the cables straight and taught. the manufacturing craftsmanship is impeccable for this best-selling steelcase table line.