product + market strategy: tailor-made
in my first year leading the product direction and development for a steelcase furniture manufacturer and targeting the creative power of women, i invited 3 notable female architects to help us innovate. the products continue to be steelcase best-sellers.
ignite the market by design
noted architects and sisters, alison spear and laurinda spear, joined hok's pamela light to design the 3 women collection. the product launch event at chicago's annual neocon fair received widespread acclaim in design journals elevating the company and immediately growing market share.
application landscape to focus the product design path, the project targeted waiting and gathering spaces in office, higher education or healthcare markets -- all primary opportunities for steelcase.
ripple bench designed by laurinda spear
a distinctly difficult form to manufacture, the development team focused on construction, comfort, fit and pattern-making. double-needle stitching and impeccable tailoring make the difference.
recognition: adex platinum award, chicago athenaeum good design award
playful and bold
liberated from legs, the ripple bench rests on 4 stainless steel disks and reflects the bold geometry characteristic of the architect's miami firm, arquitectonica.
circa lounge designed by alison spear
a modular lounge collection of curvilinear seating and tables for casual collaboration in the workplace.
recognition: architectural record featured product, design journal nominee
design intent + product development
to bring design into the reality of manufacturing, i guide the development process using drawings and mock-up's for reviews.
circa wraps architectural spaces to create waiting areas that invite community without isolation. frequently used in office, hospitality and healthcare environments, circa is a best-seller across steelcase's major markets.
image courtesy of coalesse
calm tables designed by pamela light
a table series precisely manufactured in steel tubing laced with stainless steel cables.
recognition: best of neocon gold award, adex platinum award, chicago athenaeum good design award
to guide the cables between the legs, steel sleeves were carefully brazed onto each leg for this best-selling steelcase table line.