product + market strategy: tailor-made   leading the product direction + product development for this  steelcase-owned  furniture manufacturer, i focused on celebrating the core tailoring strengths of the company. in my first year and to ignite the market, we launched a collection designed by 3 notable women. the products continue today as steelcase best-sellers.

product + market strategy: tailor-made

leading the product direction + product development for this steelcase-owned furniture manufacturer, i focused on celebrating the core tailoring strengths of the company. in my first year and to ignite the market, we launched a collection designed by 3 notable women. the products continue today as steelcase best-sellers.

  ignite the market by design   three women were invited to help reclaim and grow the company's core market in highly tailored lounge furniture. noted architects,  alison spear  and  laurinda spear , joined hok's  pamela light  to design the  3 women collection.    

ignite the market by design

three women were invited to help reclaim and grow the company's core market in highly tailored lounge furniture. noted architects, alison spear and laurinda spear, joined hok's pamela light to design the 3 women collection.

 

  application landscape   to focus the product design path, the project targeted waiting and gathering spaces in office, higher education or healthcare markets -- all primary opportunities for steelcase.

application landscape  to focus the product design path, the project targeted waiting and gathering spaces in office, higher education or healthcare markets -- all primary opportunities for steelcase.

  ripple bench   designed by laurinda spear   recognition:  adex platinum award, chicago athenaeum good design   award

ripple bench  designed by laurinda spear 

recognition: adex platinum award, chicago athenaeum good design award

  playful and bold   liberated from legs, the ripple bench rests on 4 stainless steel disks and reflects the bold geometry characteristic of the architect's miami firm,  arquitectonica.    

playful and bold

liberated from legs, the ripple bench rests on 4 stainless steel disks and reflects the bold geometry characteristic of the architect's miami firm, arquitectonica.

 

  circa lounge   designed by alison spear  a modular lounge collection of curvilinear seating and tables for casual collaboration in the workplace.    recognition:  architectural record featured product,   design journal nominee

circa lounge  designed by alison spear

a modular lounge collection of curvilinear seating and tables for casual collaboration in the workplace.  

recognition: architectural record featured product, design journal nominee

  design intent + product development    to bring design into the reality of manufacturing, i guide the development process using drawings and mock-up's for reviews.

design intent + product development

to bring design into the reality of manufacturing, i guide the development process using drawings and mock-up's for reviews.

  space maker   circa wraps architectural spaces to create waiting areas that invite community without isolation. frequently used in office, hospitality and healthcare environments, circa is a best-seller across steelcase's major markets.   image courtesy of coalesse

space maker

circa wraps architectural spaces to create waiting areas that invite community without isolation. frequently used in office, hospitality and healthcare environments, circa is a best-seller across steelcase's major markets.

image courtesy of coalesse

  a favored solution    interior design magazine  featured circa in the lobby of the new coca-cola headquarters in canada.

a favored solution

interior design magazine featured circa in the lobby of the new coca-cola headquarters in canada.

  calm tables   designed by pamela light  a table series precisely manufactured in steel tubing laced with stainless steel cables.   recognition:  best of neocon gold award, adex platinum award,   chicago athenaeum   good design award          

calm tables  designed by pamela light

a table series precisely manufactured in steel tubing laced with stainless steel cables. 

recognition: best of neocon gold award, adex platinum award, chicago athenaeum good design award

 

 

 

  masterfully crafted   to guide the cables between the legs, steel sleeves were carefully brazed onto the legs. a hidden tensioning spring in each leg kept the cables straight and taught. the manufacturing craftsmanship is impeccable for this best-selling  steelcase  table line.

masterfully crafted

to guide the cables between the legs, steel sleeves were carefully brazed onto the legs. a hidden tensioning spring in each leg kept the cables straight and taught. the manufacturing craftsmanship is impeccable for this best-selling steelcase table line.

  quiet design    c ommercial interiors and their waiting areas are tailored to the demands of the business. by their quiet presence, these tables are discreet objects in public spaces.    see craft

quiet design

commercial interiors and their waiting areas are tailored to the demands of the business. by their quiet presence, these tables are discreet objects in public spaces.

see craft